Assistant Manager- Branding - DTH

This is with one of the renowned clients into DTH industry based out of Mumbai.

We are looking at candidates coming from marketing agencies.

Purpose of the Role: Be an integral part of the Marketing Team to drive both Business and Brand Metrices. The key responsibility of the role is to enhance both Revenue and Retention of existing customer.

KPI's o Revenue Generated from Campaigns (measured by Missed Calls By Hour)

- Timely delivery of Campaign Assets

- Effective management of Creative Agency

Job Specification :

- Conceptualize, design and deploy segmented campaigns to drive cross sell and engagement among customers

- Develop and plan marketing calendar on a monthly-basis and plan campaign activities according to the calendar

- Derive learnings, analyze and drive efficiencies on a day-to-day basis for the campaigns deployed. Plan new campaigns based on these leanings

- Ensure timely delivery of various types of creative assets under tight deadlines

- Has the ability to manage internal and external stakeholder expectations and work out - win-win- solutions

- Execute critical campaigns through various communications platforms such as TVC Films, Statics, SMS, Email & Voice

- Understands the creative development process well and manage creative agencies, collaborate closely as strategic partners.

Salary Offered : 7-15 LPA