Specialist - Digital and Brands Reporting to : Associate Director Role Purpose : - Work as part of the brand and digital team to develop, implement &amp; manage the aligned brand and digital marketing plans. - Communication design and execution - internal and external; Agency briefings &amp; creative development (briefing, development, and production) while enhancing the brand/corporate image, brand awareness, relevance and contribute towards the growth of the organization. - Manage and drive integrated PR plans and programs; review performance by tracking KPIs -&nbsp;Branding and planogram, product management and in-store marketing activities for brand studios (pilot phase) -&nbsp;Lead and execute consumer insights and research related activities Roles &amp; Responsibilities : - Conceptualize and execute innovative consumer campaigns on a monthly basis - Focus on building the brand, product storytelling and opportunity pitching in the monthly campaigns - Devise &amp; coordinate the digital first media plan to amplify the communication - Design an integrated, thematic communication and PR campaign to build surround - Co-ordinate with external agencies to develop and execute the campaign - Design &amp; develop the Sales Force &amp; Consumer promotions Flyers on a monthly basis - Co-ordinate with Products &amp; Promotions team to gather information - Brief the external agency &amp; co-ordinate with it to execute product shoots - Design the creatives for the flyers and catalogues and manage their printing and distribution in a time-bound manner - Develop POS material, collaterals to communicate the monthly promotion and call to action - Develop annual PR strategy in partnership with the agency; manage PR plans, program, executions, track and measure performance - Identify and work with key influencers - food experts, chefs, food bloggers, alpha moms - to drive a stronger brand connect - Develop and execute in-store branding, retail planogram and on-ground activation to bring alive the brand narrative in-store and drive traffic to the experiential brand store - Ensure effective integrated campaigns (to create brand awareness and relevance among the core TG - Develop, review and approve content and creatives - Mange and build relationships with agency partners to ensure Desired Profile : - Good brand management and marketing communication expertise, preferably in the consumer goods space - Good knowledge of creative and content development and assessment - Digital Marketing experience - in-depth understanding and experience in managing multiple platforms and managing the agencies - Strong communication skills, both written and spoken - PR and influencer marketing experience preferred - Experience in a digital marketing agency with an interest in building brands online/offline is preferred Education : MBA-Marketing Experience : 5 years of experience in brand management, marketing communication, PR, Influencer marketing and digital marketing

Gurgaon/Gurugram

Assistant Manager - Branding & Digital - Consumer Durable/FMCG 

Assistant Manager - Branding & Digital - Consumer Durable/FMCG  ,Job Description for Assistant Manager - Branding & Digital - Consumer Durable/FMCG  in Human Frames in  Gurgaon/Gurugram for (5-7) years of experience. Apply Now!

Job Description for Assistant Manager - Branding & Digital - Consumer Durable/FMCG  in Human Frames in  Gurgaon/Gurugram for (5-7) years of experience. Apply Now!