Assistant Manager - Brand/Marketing - Consumer/FMCG/Retail

Our client is a Global MNC organization Setup into Customer facing industry and a market leader.

Education :
Regular MBA from a Tier 1 / Tier 2 B School.

Work Experience : 4 yrs to 7 yrs.

CTC : 14 to 15 Lakh

Candidate must have Industry background of - Consumer, FMCG, Retail and any other fast-moving product etc

Job Description :

- We are looking for a Potential candidate who has passion, hunger, and desire to take up the challenging role in a growing organization.

- The role requires from the holder to develop a brand vision, plan the market strategy for the brand, and implement any brand plans for the organization that can be executed along with the Marketing lead.

- To develop, recommend and lead the execution of local marketing plans for assigned brand/s and manage the effective deployment of the marketing budget.

- Responsible for Brand Communication strategy and planning across all channels and platforms.

- Achieve brand objectives (qualitative & quantitative) as per brand guidelines with integrated marketing plan.

- Responsible for enhancement and representation of Brand image at all touch points.

- Creative communication : Developed brand campaigns for all Product variants while optimizing usage mediums in BTL (POS, displays, ground level activities).

- Plan and design marketing activities for channel partners.

- Work on various activities like in shop visibility, POP, signage, events & promotions, various other ATL & BTL communications etc.

- Plan and Implement Cross promotional tie-ups & activities with other brands.

- Design and execute Online/Offline Branding campaigns, strategy for brand awareness, latest product launches, brand placement communication as well as conversion campaigns for e-commerce websites.

- Responsible for enhancement of consumer experience on various physical channel & digital platforms and enhance brand visibility to be leader in category.

- Plan and execute content creation activities (both in house and agencies) to create more user engagement and information reach.

- Develop communication briefs in line with agreed communication objectives & drive execution in close co-ordination with multiple internal & external partners.

- Assist identified key campaigns with 360 activations of scale through non-media interventions, and by leveraging investments in across channels.

- Thorough knowledge of brand management, promotions, campaign management, influencer Marketing.

- Social Media scale, E Commerce Marketing including Digital strategy and execution & KPI achievement.

- Special project - Campaign Management implementation and subsequent campaigns, blog, etc.

- Keep up with high velocity of change in digital space.

- Understanding of various digital platform and use of different forms of content accordingly.