Assistant General Manager - Media Planning & Communications - Consumer Goods

We are currently looking for an Astt General Manager-Media Planning and Communications for one of the topmost packaged consumer goods Conglomerate in India. The position is to be based at Mumbai.

Our client is one of the topmost Packaged consumer goods MNC in India and is an integrated and diversified group. With a market capitalization of over US $ 50 billion and a turnover of US $ 20 billion, It has a very diversified product portfolio and a portfolio of strong brands and leading market shares in all product categories. It employs the best talent in India and is one of the best FMCG employers to work with. The multinational group employs more than 180,000 people in over 100 countries.

Job Profile:

1. Purpose of role:

The Media and Communications Manager is accountable for all Media activity, Sponsorships, and PR across spaces for the India business.

The role will be the key contact with the Corporate Communications team and will work closely with them to ensure a joined-up PR strategy for the company.

2. Key Results/ Accountabilities expected from role

- Accountable for the development and execution of media plans and execution across media (both traditional and digital) and branded content & sponsorships to support Power brands Health KPI delivery across spaces.

- Responsible for Post Buy analysis working with media agency to measure performance against key metrics including ROI.

- Work closely with the corporate communications team in India to define a joined-up PR strategy for marketing & brands of the company.

- Work with the Brand and Communications team and the Marketing Manager for the vertical to develop the media and brand PR calendar for a rolling 24 month period in line with strategy.

- Responsible for supporting space teams for managing Media, content, Brand PR and Sponsorship budgets in India.

- Responsible for the administrative management of content, media, and promotional agencies. Ensures approvals are granted in a timely fashion and that all invoices are processed and accounted for accurately.

- Work with the Digital team to identify and test new channels and engagement activity for Media, Brand PR & Sponsorship activation

- Responsible for all Sponsorship activities in India. This includes managing India Specific Assets such as brand ambassador, sponsorships. It also involves coordinating the activation ensuring maximum utilization of all assets. Works closely with the Global Sponsorship Manager to leverage Global Sponsorship assets such as MotoGP, F1, etc.

- Develop and implement a systematic approach through the embedding of relevant OMS elements and ensuring appropriate risk reviews are undertaken appropriately.

- Understand, embed within the team and fulfill agreed specific Product Quality & Compliance accountabilities which apply to the role, as part of the Auto Marketing role card.

Experience & Expertise

Educational background

- University degree in Marketing or related discipline. A premier B School background is most perferred.

Experience

- Around 10-12 years of experience in Marketing / Media

- Experience of working with Media agencies highly desirable

- Exposure to PR / Sponsorships would be an advantage

- Capable of strategic thinking and thought leadership

- Evidence of effective networking and relationship building skills both internally and externally

- High degree of personal impact

- Strong interpersonal and communication skills

Job Location: Mumbai

Salary: Best among the industry (Could Range around Rs.32.0-36.0 LPA)

We hope the mentioned position will be of your interest. In this regard, we request you to apply with the following details :

1. Your latest updated CV as a word attachment

2. Your current and expected salary package

3. Please confirm your willingness to relocate to Mumbai

4. Your current Notice Period

Lalit Sharma
Options India Group