AGM - BD & Operations at Silverpeople
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Assistant General Manager - Marketing - Institute (5-8 yrs)
AGM Marketing- A Leading Institute in India
About Company: A Leading Institute in India
Job Description :
- Lead the complete digital marketing function for Company's various initiatives nationally and globally.
- Plan and execute all marketing campaigns basis thorough competitive and audience research.
- End-to-end ownership of Media planning & digital strategy for executive education courses for the global market.
- Prioritize and align marketing campaigns to the desired outcome- increasing sales, strengthening brand awareness, increased customer retention, great online reputation, and increased lead generation.
- Measure and report performance on all marketing campaigns and assess campaign metrics against set goals and objectives to tie back the results for reporting.
- Performance Indicators-audience growth, engagement, leads, response rate and, feedback quality.
- Sales and Business Development, visit key accounts, participating in Seminars & Exhibitions.
- Plan & achieve sales target committed. Identify key bottlenecks and suggest cost-effective measures to drive sales.
- Tracking market dynamics/competitors- activities, competitors- strategies and sales trends constantly, rolling out the counter strategy for the organization to capture the potential untapped market.
Ideal profile :
- Any Graduate + MBA (Pref.) with 6-8 years of experience in the same or aligned industry. Experience in the Education sector will be an advantage.
- Extensive experience in brand building and driving sales growth.
- Experience in scaling the smaller businesses and increasing outreach would be preferred.
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