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25/03 Pankti Pandya
Recruiter at United HR Solutions

Views:277 Applications:71 Rec. Actions:Recruiter Actions:71

Assistant General Manager - Marketing - Hotels (10-15 yrs)

Ahmedabad/Gujarat Job Code: 1238417

Experience - 10-12 Years.

Assistant General Manager - Marketing


Educational Qualification : MBA


Must Have Background: From QSR/ Caf Background/Restaurant

Responsibilities:

- Transforming traditional business operations / processes using digital means (including online Delivery models) to generate superior business outcomes w.r.t sales, customer relationships and brand value.

- Collaborate with various functions to develop short- and medium-term strategies to drive sales and brand building.

- Define a digital marketing agenda focusing on all digital initiatives, integrate then into the strategic plans of the marketing, ensure leadership buy in and adequate resource allocation.

- Work closely with external agencies to design and successfully execute digital initiatives

- Create customer engagement and segmentations strategies aimed at enabling more relevant personalized marketing offers/ messages / experiences.

- Create a marketing calendar (annual, quarterly, monthly) and ensure its implementation across all lounges and kiosks.

- Drive all marketing activities across different marketing channels like in-store and offline.

- Collaborate with CDO to support online / social media marketing w.r.t consistency in planning and execution of marketing objectives for new stores.

- Effective utilization of budget for ATL and BTL activities for all Lounges and Kiosks.

- Monitor and optimize ROI driven campaigns regularly to meet revenue and budget goals for instore.

- Ensure brand guidelines are adhered to across the communication channels, content and creatives.

- Responsible for designing packaging of new products / change in existing products (via. external agencies).

- Drive instore marketing activities and neighbourhood marketing via marketing team & operations.

- Responsible for digital display content at lounges and kiosk.

- Responsible for product specifications (design, colours, packaging, etc.) of in-store products, tea ware, etc.

- Create customer engagement and segmentation strategies aimed at enabling more relevant, personalized marketing offers/ messages/ experiences basis analysis of customer data and sales trend.

- Develop partnerships and monetize the growth of loyalty program.

- Make recommendations leveraging a variety of tools and resources, including customer and agency partner insights and feedback, data and financial metrics, and cross-functional subject matter expertise.

- Create and publish monthly MIS / insights basis the CRM and loyalty program data.

Pankti Pandya
9723300064

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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