Assistant General Manager - Luxury Marketing - Real Estate - IIM/MDI/ISB

- To liaise with the creative team and agencies to get the desired communication support for assigned projects / Brands

To work on Media Planning & Media Buying (all mediums)

- To prepare the marketing plans and ensure execution for Projects & for corporate branding

- Involved in planning & responsible for executing of all external events, exhibitions, road shows, project launches, etc.

- Responsible for the overall site branding and customer experience for assigned projects.

- Ability to handle and manage a team

- Responsible for market analysis of competition & competitor behavior and suggest strategy to get a cutting edge.

- Create various operating brand standards / collaterals to enhance the overall experience /impact / services keeping customer in focus.

- Finalize the brand Idea, personality, and positioning and brand standards for the organization.

- Strive to always get the next practice and global practices and constantly look at benchmarks.

- Introduce initiatives for enhancing the overall brand experience.

- Explore new avenues for marketing

- Decide on the marketing mix - Target the right customers through the marketing mix.

Overall Objective of the Role : Strategizing and execution of the Marketing Plan for Corporate Brand and assigned Projects.

Candidate preferred from top premium b school & strong international Marketing Experience.