Assistant General Manager/Deputy General Manager - Marketing - Consumer Durable

- Media Buying & planning

- Celebrity management and media alliances

- ATL, Marcom, consumer research

- Key relationship manager for all celebrity/brand endorsers including identifying ambassadors, negotiating contracts and creating always-on influencer outreach strategy

 - Responsible for identifying, negotiating and maintaining all content, media and agency partnerships across the portfolio including digital agencies and media platforms 

- Work closely with the insights and innovations team to understand and leverage key consumer insights

- Responsible for planning and execution of annual marketing campaigns, which include ATL, Digital/Online, Events, PR and CRM in accordance with global brand guidelines applicable to the region evaluated and activate strategic tie-ups with key partners - all brands/media platforms for co-branded/sponsored activities and celebrity endorsers