1. Responsible for translating brand vision and purpose into every day cohesive customer story.
2. Develop objectives, spearhead programs across marketing across multiple geographies and businesses.
3. Design and Develop internal & external communications while partnering with agency execution
4. Lead strategic development, offline advertising development and execution, analytics, consumer insights amongst others
5. Responsible for regular analysis to guide strategic brand & business direction. Fact-based recommendations for improvements course correction and opportunity identification.
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