Assistant General Manager - Data Scientist - Consumer Durable

Job description

- The incumbent will manage a team of data scientists and campaign managers. S/He will work closely with cross functional teams like subscriber Marketing, content, product, IT and Customer operations to identify & solve key business problems.

Key responsibilities for this position are listed below:

- Building and improving Recommendation Engines, Propensity Modelling, Unsupervised Learning, Fraud Detection, Patterns & Visualisations

- Improving the Quality, Performance and Effectiveness of the campaigns

- Working on various statistical and data science models to test and evaluate them

- Evaluating models and predict performance of data science models using ROC curve and Lift Analysis

- Providing expertise to the organisation on statistical techniques

- Building deep learning based complex systems utilising structured and unstructured data

- Setting up and manage a team of data scientists and campaign managers

- Collaborating with data engineering team on building data marts, reports, data warehouse, data pipelines and data tracking mechanisms

- Micro segment the base for better upsell of content. Leverage AMS (Audience Measurement system). Leverage UNICA for better campaign ROI

- Integrate data science models into various campaigns

- Manage various segmented upselling and retention campaigns which will be administered through various modes of communication e.g. outbound, TV channels, SMS, emails, App Notifications, website etc

Key Skills : data science, team role, machine learning, market analysis, predictive analysis