Assistant General Manager - CRM & Loyalty Program - Tiles/Adhesive Industry

AGM - CRM & Loyalty Program - Tiles / Adhesive Industry

Job description :

- Develop Program plan for influencer management.

- Monitor & evaluate effectiveness of Influencer Programs viz brand and biz goals.

- Benchmark competitor offerings and design counter strategies to ensure Brands consideration among influencer.

- Regular visits to markets to understand gaps and ensure corrections.

- Benchmarking track with competition.

- Interface with customers through field research, usability studies, and surveys to identify/prioritize product needs and ensure an industry-leading loyalty feature set.

- Build mutually beneficial long term relationships with consumers.

- Identify most valuable consumers.

- Recruit new consumers to the brand and create lifetime value through the programme.

- Drive increased purchase value, frequency and lifetime value across all of our sales channels.

- Inspire advocacy and drive consumer centricity.

- Promote data driven (fact-based) decision-making by showcasing knowledge and insights from the programme.

- Ensure best-in-class loyalty program that will increase customer retention, spend, and ROI.

- Develop the annual and seasonal loyalty marketing plan as an integral component of the planning process.

Candidate Requirement :

- MBA - Full Time

- From any Industry - Tiles / Paints / Adhesive / Sealant / Sanitaryware / Lubricant / Cement/ Pipes & Fittings / Electrical wires & fittings / Lighting .

- Team Handling role .

Narayan - 9819147645
PAN India Recruiters
Mumbai.