As Assistant Brand Manager of Personal Care client - Assists in developing brand strategies. - Develops the brand value proposition, assists in branding positioning, and assists in developing the advertising concept, pricing, packaging, and promotion. - Evaluates all media performance with media providers. RESPONSIBILITIES - Works with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand. - Executes ATL & BTL plans to deliver the required value proposition. - Coordinates with R&D for product conceptualisation, positioning, new product development etc. - Executes all brand extension plans in coordination with the brand team. - Analyses retail store audit reports as per requirement of Brand Team. - Obtains market intelligence data and feedback and analyses them to track performance and perception of the brand in comparison with its competitors - Updates and maintains Brand and Competitors Guard Book and tracks all Commercials and advertisements. - Obtains feedback on products under development on parameters such as quality, perfume, packaging etc. - Collates data on consumer feedback as required by the Brand Team and analyses them. - Maintains and updates vendor database of suppliers for BTL materials - Co ordinates sales promotional drives across various levels of trade & consumer franchise. - Analyses competitor information from markets and other sources. - Analyses periodically pricing strategy of each product vis- vis its competitors. - Co ordinates with operations for procurement, production planning and dispatch. - Co ordinates with production and QC regarding the customers' complaints and competitors product analysis. - Negotiates with printers and other BTL suppliers. - Key Internal Interfaces Key External Interfaces - Media Manager: For all media related issues - New Brand Development For all new brand launches and market testing - Sales: For planning promotions developing marketing strategy and to obtain market feedback - R&D: For new product development - Market Research Agencies: For market feedback on Emami products as well as competitors' products and strategies - Marketing & Branding Consultants: For developing Marketing and branding initiatives - Advertisement & Media Agencies: For all advertisement, endorsement and media related issues

Kolkata

Assistant Brand Manager - Personal Care Business 

Assistant Brand Manager - Personal Care Business  ,Job Description for Assistant Brand Manager - Personal Care Business  in Matrix Management Services in  Kolkata for (4-10) years of experience. Apply Now!

Job Description for Assistant Brand Manager - Personal Care Business  in Matrix Management Services in  Kolkata for (4-10) years of experience. Apply Now!