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22/11 Nancy Chib
Consultant at Confidential

Views:563 Applications:178 Rec. Actions:Recruiter Actions:19

Assistant Brand Manager - FMCG/FMCD/Telecom (2-5 yrs)

Kolkata Job Code: 1008009

One of the leading FMCG company isl looking out for Assistanr Brand Manager.

The job involves:

Category Business Planning: Analyze macro-environment trends, consumer behaviors, internal business imperatives, industry scenarios to conceptualize region-wise volume projections.

Brand Planning :Analyze MR data for growth prospects, change in brand positioning, brand health

Portfolio Planning: Analyze industry trends, market competitiveness of products and SKUs, consumer requirements, etc. to identify gaps in the current brand portfolio. New Product/ Product Extension Planning, Development and Launch:Gather inputs from consumer insights, coordinate for Consumer Preference Testing & initiate new product launch

Brand Communication, Development, and Execution : Prepare communication brief detailing the need for brand communication, priority market, and target segment for the communication

Trade Promotion (Domestic Market) : Evaluate need for trade promotion by analyzing purchase pattern of wholesale distributors and competitive landscape for trade promotion schemes;

Consumer Promotion (Domestic Market) : Conceptualize consumer promotion schemes and co-execute with agencies

Brand Plan Review:Evaluate the effectiveness of brand communication, trade and consumer promotions, and overall brand health by conducting variance analysis

Consumer Complaint Redressal : interact with customers to identify the root cause of market complaints, and coordinate with various functions to address consumer complaints

Market Research Conceptualization and Execution : Participate in fieldwork related to market research to obtain first-hand consumer insights

Market Research Findings Implementation:Participate in the identification of key trends from the market research report and usage of key trends for building brand initiatives

Media Activation: Plan and prepare the brief for event activation, and plan execution with agencies

Demand Planning: Provide inputs (with respect to artwork, packaging, manufacturing readiness, WSP, and market connectivity) to the Brand Manager for the preparation of demand planning notes (DPN). Order Fulfillment:Participate in the identification of root cause for non-fulfillment of sales orders

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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