Assistant Brand Manager - FMCG

Key Deliverables of the Role :

- Drive sales team/ supply chain interactions for marketing-sales activations and materials for NPDs, New SKU Launch.

- Work on various aspects of Brand Communication along with the GPH like content design & execution (influencers, websites), creative adaptation (from campaign KV to other platforms), management of digital assets

- Responsible for driving business results on the brand/select variants (where assigned) through interface with Sales and Trade Marketing team

- Identify opportunities for the brand to grow which involves forecasting consumer insights and any opportunities and/or threats emerging from the competitive or technology landscape.

- Working with supervisor and the CMI team on proposition & concept development.

- Custodian of data for the portfolio; Analyse & Publish analytics for relevant categories/brand to aid critical brand decision making

- Work with activation and creative agencies on aspects like artwork, adaptations, in-store activations etc.

Critical Competencies :

- Understanding of Marketing Communication Development, Assessment and concept writing

- Proven track record in digital marketing

- Strong Analytical Skills

- Knowledge of Business & Financial Analysis

- Consumer centricity

- Trade Understanding

- Operational efficiency and effectiveness

- Excellent Communication Skills

- Initiative, drive and a self-starter

Qualification & Experience :

- MBA/PGDM with min 6 years of experience

- Experience of at-least 48 months in Marketing is required with 1-2 years exposure to managing the business aspect of brands

Other Key Functional Interfaces :

Internal :

- Category Head

- Sales, R&D, Operations, Supply Chain & HR

External :

- Advertising Agencies, Market Research Agencies

Growth Path & Future :

- Brand Manager