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Head at PMS Consulting
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Assistant Brand Manager - FMCG (5-10 yrs)
Responsibilities:
1. P&L Management
2. Brand Management
3. Media Planning: Agency (Media and Creative) Management
4. Digital Media Management
5. Communication Development & Evaluation
6. Responsible for developing and implementing marketing plans/strategy for brand portfolio for India market
7. Liaise with creative agency to develop new communication strategy for the brand- key campaign including TV, print, radio & digital media
8. Develop and execute plans for building brand properties along with Consumer/ Trade activations to drive trials and build imagery for the brand
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