Assistant Brand Manager   - Analyze industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio  - Evaluate the need for trade promotion by analyzing purchase pattern of wholesale distributors and competitive landscape for trade promotion schemes;   - Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis  - Plan and prepare the brief for event activation, and plan execution with agencies  - Provide inputs (with respect to artwork, packaging, manufacturing readiness, WSP and market connectivity) to Brand Manager for the preparation of demand planning note (DPN)  - Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication  - Gather inputs from consumer insights, coordinate for Consumer Preference Testing & initiate new product launch  - Analyze macro environment trends, consumer behaviors, internal business imperatives, industry scenario to conceptualize region wise volume projections  - Participate in identification of key trends from the market research report and usage of key trends for building brand initiatives  - Experience:3 to 5 years- relevant experience in FMCG Sales/Brand roles  - Education/Qualification Post-graduate in Business Management from a Premier B-School (with specialization in Marketing

Kolkata

Assistant Brand Manager - FMCG - IIM/MDI/ISB/FMS 

Assistant Brand Manager - FMCG - IIM/MDI/ISB/FMS  ,Job Description for Assistant Brand Manager - FMCG - IIM/MDI/ISB/FMS  in ACH Management Consultant Pvt Ltd in  Kolkata for (3-5) years of experience. Apply Now!

Job Description for Assistant Brand Manager - FMCG - IIM/MDI/ISB/FMS  in ACH Management Consultant Pvt Ltd in  Kolkata for (3-5) years of experience. Apply Now!