Responsible for nationwide Brand Management and Category Planning for product categories of 100+ crores and strategizing new products from planning, development to launch, with a strong sense of consumer expectation in order to strive towards business excellence, meet and exceed product and brand equity in the consumer space.

Category Business Planning

- Analyse the macro environment trends and industry scenario metrics and movement in line with the business imperatives,

- Analyse retail offtake data (Nielsen) and consumer consumption data (HHP)

- Assist brand manager with analysis of internal sales and performance of variants, SKUs, markets etc.

Portfolio planning

- Assess the market competitiveness of SKUs and variants mapping to consumer requirements

- New Product/ Product Extension Planning, Development and Launch

- Project management for the portfolio: Interact with cross functional team members on new launches and existing SKUs

Brand Planning

- Gather inputs from market research data and primary research such as consumer immersions

- Assist in preparing the product brief - Coordinate for Consumer Preference Testing (CPT) with Market Research/ Product Development team; Conduct field visits to validate the results of CPT

- Conceptualize and plan for merchandising initiatives (ideation of merchandise, cost, design etc.) for new product launches

- Assist in Brand Communication, Development and Execution: Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication

- Responsible for Packaging Development: Prepare packaging brief with relevant consumer understanding

- Liaise with Trade Marketing teams for Trade Promotion & Schemes

- Market Research Conceptualization and Execution: Provide inputs for preparation of market research brief on strategic/ tactical research requirements

- Media Activation: Plan and prepare the brief for event activation - coordinate with activation manager for planning and execution.

- Support supply chain for demand planning: Preparation of demand planning note (DPN) and analysis of Order fulfilment.

Regulatory Planning

- Ensure statutory compliance related to the category across packaging and brand communication (legal mandatories)

- Manage Intellectual Property for the portfolio handled through coordination with the appropriate legal teams

- Consumer Complaint Addressal: Identify the root cause of market complaints - Coordinate with various departments/functions to address consumer complaints.

Preference: Experience in major FMCG brands

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