Assistant Brand Manager - Consumer Goods - IIM/MDI/ISB/FMS

About the Client:

The client is one of the world's largest consumer goods company, with a presence in India for the last decade plus, and one of the most iconic tobacco brands globally. They have a solid market in India, and house some of the best talent within the organization.

The role reports into the Senior Brand Manager and you would be responsible for :

- The role involves taking care of the entire gamut of brand management activities

- Working towards 360-degree marketing for the brand across offline and digital marketing

- Understanding your target audience and craft marketing strategies suited to capture their attention and create stickiness and virality for your brand

A passion for craft beers would certainly help, but is not necessary - more important is being able to visualise the brand at all potential touchpoints and creating a buzz around the same.

Please apply to this role ONLY IF :

1. You have 2-5 years of brand management experience in lifestyle brands

2. You have experience across offline marketing and digital marketing, agency handling and social media marketing, including partnerships

3. You are able to display campaigns that you have worked on in the past with a similar target audience

An MBA in Marketing from a Top B-School is a must.