Assistant Brand Manager - Consumer Durable

- In depth experience of marketing communication, new launches, brand management, ATL and BTL activities.

- Assisting Function head Head in drawing up an annual business plan for the category

- Creative development with Agency

- Briefing and ensuring all the creative marketing elements are developed as per category requirement.

- Carrying out concept validation & product performance, researches in co-ordination with research department/agencies.

- Driving business efficiency by regular connect with sales team for on the ground support.