Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
19/06 Varun Aggarwal
Co-Founder at Aspiring Minds

Views:5299 Applications:265 Rec. Actions:Recruiter Actions:221

Aspiring Minds - Content Specialist - Marketing (3-5 yrs)

Gurgaon/Gurugram Job Code: 710759

Job Role :

- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

- Collaborates across functions and silos to deliver an effective content and editorial plan to meet the business objectives at the lowest possible cost

- This role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion

- Experience of working on B2B content: web pages, presentations, brochures, case studies, blogs, social media posts etc.

- Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.

- Editorial calendar and organization workflows must be developed and managed.

- Requires the person to understand the best practices of the main social media channels, which content and approaches work on each and why

- Measurement and optimization of the program will be required on a regular and ongoing basis

- Closely aliasing with designers, SMEs and product team to produce content pieces

- Integration of content programs with brand campaigns to drive brand to demand.

Requirements :

- Experience of managing end to end content & editorial

- Self-starter, excellent problem-solving skills, excellent articulation, Tech Savvy

- Experience of working in a B2B organization is desirable

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.