Co-Founder at Aspiring Minds
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Aspiring Minds - Content Specialist - Marketing (3-5 yrs)
Job Role :
- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
- Collaborates across functions and silos to deliver an effective content and editorial plan to meet the business objectives at the lowest possible cost
- This role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion
- Experience of working on B2B content: web pages, presentations, brochures, case studies, blogs, social media posts etc.
- Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
- Editorial calendar and organization workflows must be developed and managed.
- Requires the person to understand the best practices of the main social media channels, which content and approaches work on each and why
- Measurement and optimization of the program will be required on a regular and ongoing basis
- Closely aliasing with designers, SMEs and product team to produce content pieces
- Integration of content programs with brand campaigns to drive brand to demand.
Requirements :
- Experience of managing end to end content & editorial
- Self-starter, excellent problem-solving skills, excellent articulation, Tech Savvy
- Experience of working in a B2B organization is desirable
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