AVP/DGM- Digital Marketing-IIM/FMS/MDI

CTC Upto 26LPA

Looking for someone with Strong SEM knowledge and good experience in ROI management.

ABOUT ASPIRING MINDS

- Pre-dominantly a technology driven company, Aspiring Minds aims to strengthen the labour ecosystem in India by offering assessment tools that help students enhance their employability and match talented individuals to the right employment opportunities.

- The company caters to information technology, small and medium enterprises, hospitality, life sciences, banking, financial services and insurance, knowledge process outsourcing and information technology enabled services business segments. Using machine learning, statistical analysis and AI, Aspiring Minds conducts computer-adaptive recruitment assessments to match the right talent to the right opportunity.

- AMCAT, their flagship employability assessment tool, is a proven, scientific and comprehensive solution that uses patent-pending technology to help companies improve their hiring while enabling job seekers to evaluate and certify their skills and find appropriate career opportunities. More than 2 million candidates have taken this cloud-based, data-driven test.

BACKGROUND

Aspiring Minds currently serves more than 5,000 corporations including 150+ Fortune 500 companies and 5,000+ higher education institutions. Today Aspiring Minds operates in multiple countries including India, China, USA, Philippines, Middle East and parts of Africa.

JOB DESCRIPTION

If you are passionate about Digital Marketing, SEM Campaigning and online marketing we want to talk to you! This is a unique opportunity to work with Aspiring Minds' senior management in strategic new initiatives. You will be doing one or more of working with product teams, running marketing campaigns, doing analytics and business development.

Position Name: AVP /DGM Digital Marketing

Education Qualification: B.Tech and M.B.A

Job Responsibilities:

- Monitoring and evaluating the SEO Strategies, SEM Campaigning & Social Branding to maximize asset utilization

- Identify and implement process and service improvements in partnership with business areas, encourage team participation, evaluate benefits, the document suggested improvements and review

- Coordinate and lead cross-functional teams of creative and interaction designers, copywriters, and developers to ensure that web marketing projects are implemented on schedule, on budget, and on brand

- Managing campaign on advertising for many web portals' delivering best possible conversion and traffic solution to web portals

- Managing online brand and product campaigns to raise brand awareness

- Responsibility for planning and budgetary control of all digital marketing activities

- Review new technologies and keep the company at the forefront of developments in digital marketing

Desired Candidate Profile

- Good communication skills

- Team Handling experience

- Strong understanding of current online marketing concepts, strategy, and best practice.

- Experience in SEO, SEM, Email marketing, and social media

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