Founder at Emploi Consultancy
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ASO/SEO Manager - Online Gaming App (2-5 yrs)
Role : ASO/SEO Manager
ASO :
- Setup an ASO strategy to optimize and improve App Store conversion rates.
- Analyze performance of Yoozoo games on the Play Store and App Store
- Develop and update the company's App Store Optimization strategy to take the app to the leading position for appropriate keywords
- Develop an expertise regarding key App Store specificities and make sure these criteria are being efficiently implemented.
- Research and analyze competitor apps
SEO -
- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
- Develop and implement link building strategy
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirement -
- Proven ASO & SEO experience.
- Knowledge of HTML & CSS
- Knowledge of app and website ranking factors, app store & search engine algorithms.
- Up-to-date with the latest trends and best practices in SEO and ASO
- Excellent written and verbal communication skills
- Ability to work under your own initiative
- Working knowledge of Appannie, Appsflyer, Facebook Ad Manager and Keyword Research tools
- Knowledge of User Acquisition campaigns (Incent & non-Incent)
- Experience of online gaming is desirable but not essential.
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