ASM - General Trade Channel - FMCG

An Area Sales Manager is to plan, strategize and implement the sales programs in a particular area.

- He or She also organizes a team of highly competent individuals who does the field work.

- Developing a sales plan.

- To set a target for the salespersons, organizing them, and implement the strategies devised to increase the revenues.

- ASMs need to constantly analyze the market, the consumption capacity of the consumers and project the expected return.

- Any immediate problem regarding sales needs to be addressed. Surveying the market in order to understand a competitor's activity.

- Needs to collaborate with the marketing section of the organization in order to look for innovative means to influence consumers and improve sales.

- The distributors and consumers need to be made aware of any new product being brought to the market.

- He or she needs to be a good manager, organizer, and a leader. Good analytical skills and quick decision-making abilities.