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Specialist - Colour Marketing Job Purpose: We are seeking a dynamic and highly skilled Brand experience specialist with expertise in brand experiences, integrated marketing, and multi-channel campaign execution. The ideal candidate will bring 6+ years of brand management experience and a proven track record in experiential marketing, social media, PR, influencer collaborations, and event-led brand building. This role requires a blend of strategic thinking, creativity, and exceptional execution capability. Key Responsibilities: 1. Brand Experience & Design Fairs: - Lead brand presence at design fairs, exhibitions, and industry events. - Conceptualize and execute immersive brand experiences that elevate customer engagement. - Oversee booth design, production, partnerships, and event storytelling. - Ensure brand identity and messaging consistency across all touchpoints. 2. Social Media & Digital Marketing: - Develop and manage the product's social media strategy across platforms (Instagram, LinkedIn, YouTube, etc.). - Plan and schedule content calendars aligned with brand campaigns and product timelines. - Work with creative teams to develop high-quality digital content (videos, reels, graphics). - Analyze channel performance and optimize for engagement, reach, and growth. 3. Influencer & Creator Campaigns: - Identify, negotiate, and manage partnerships with influencers, creators, and design/lifestyle tastemakers. - Develop influencer briefs, manage deliverables, and ensure alignment with brand guidelines. - Track campaign outcomes, engagement, and ROI. 4. PR & Communications: - Manage relationships with PR agencies, editors, and industry media. - Oversee press releases, feature stories, interviews, and media kits. - Ensure consistent brand messaging across all communications. - Monitor coverage and evaluate the impact of PR activities. 5. 360- Marketing Campaigns: - Lead integrated, multi-channel marketing campaigns from concept to execution. - Align messaging across digital, social, PR, events, retail, and offline channels. - Coordinate with internal teams, agencies, and external partners to ensure unified brand presence. - Bring fresh ideas and category insights to drive brand relevance and growth. 6. Launch Event Conceptualisation & Execution: - Develop creative concepts for product launches, brand activations, industry showcases. - Manage end-to-end event planning, including logistics, vendors, F&B, performances, budgets, and guest experience. - Ensure exceptional quality in execution and post-event reporting. - Oversee deliverables across agencies, creators, designers, and production partners. - Maintain timelines, budgets, and project documentation. - Ensure high-quality output and seamless execution across all channels. Qualifications: - Minimum 6 years of experience in brand management, marketing, or communications. - Experience in design, lifestyle, luxury, or consumer-facing brands preferred. - Strong understanding of social media, influencer marketing, experiential events, and integrated campaigns. - Excellent communication, negotiation, and stakeholder management skills. - Creative mindset with strong attention to detail and brand aesthetics. - Ability to manage multiple projects in a fast-paced, deadline-driven environment. - Master's degree in Marketing, Business, Communications, or related field. What We're Looking For: - A 360- marketer who understands brand storytelling end-to-end. - A highly proactive and creative thinker with strong organisational discipline. - Someone with the ability to inspire teams, manage partners, and deliver standout brand experiences. - A detail-driven executor who maintains strategic vision while managing daily operations.

Mumbai

Asian Paints - Specialist - Colour Marketing 

Job Description for Asian Paints - Specialist - Colour Marketing  in Asian Paints Ltd. in  Mumbai for (6-15) years of experience. Apply Now!

Asian Paints - Specialist - Colour Marketing  | iimjobs.com