Job Title -&nbsp;Brand Manager - E-Commerce Department - Marketing Reporting to -&nbsp;Group Brand Manager Grade&nbsp;- M6 Location/Unit - Head Office - Vakola Role Description: Job Purpose: - Responsible for managing the e-commerce channel for DIY range - Leading the digital Marketing agenda for brand Primary Responsibilities: Business Responsibility Areas: Key Performance Indicators: &nbsp;Brand &amp; Communication - Developing the communications strategies for DIY and delivering the same through ATL/BTL &nbsp;Listing Management : Managing the listing on e-commerce platforms- Creatives, communication, content, optimization and refresh, Monitoring ratings and reviews and questions Demand Generation : Strategy for search, display, co-op and other campaigns, Set-up, creatives for marketing campaigns, monitoring and optimization of campaigns, Tracking of campaign metrics and success parameters, Managing Brand Store - Category Management : for ecom-only products, product development, managing vendors, supply management - Managing all aspects of digital operations: Digital Marketing, Social Media Management, Mobile marketing, new asset/tool creation etc - Manage RFPs, contracts, reports, data analysis with all external stakeholders/agencies - Implement best practices, new strategies, innovative features on an ongoing basis on digital&nbsp;ezyCR8 Helpline- teamtraining &amp; launch - Achieving product level annual value targets for e-com channel - Launching products as per defined timelines - Continuously measuring and enhancing user experiences on digital platforms - YoY increases in measures of audience reach and brand engagement across web, social and mobile channels - Increase conversions (ROI) rate, reduce cost of sale/acquisition - Effective activation of brand engagement with bloggers, fans, influencers etc - Quality data analysis to identify insights and trends in order to take business decisions - Content pegs reach in the TG segments and regularized training programs along with information sharing with the wider marketing teams Scope of Work: a) Financial Scope (Range of financial spend): b) People Management Scope (Range of no. of Direct/ Indirect Reports):&nbsp;Will be working in a team alongside 1 other Brand manager c) Geography Coverage (Country-wide/ State-wide / Area-wide) - HO&nbsp; &nbsp; d) Corporate Coverage (Company-wide / Business Unit or Function-wide / Sub-function-wide / Other):&nbsp;Company Wide Key Interactions: Internal:&nbsp;Various Brands within Marketing External:&nbsp;With digital marketing agencies, media agency, marketplaces, suppliers Role Requirements / Specifications: Qualifications: Essential:&nbsp;MBA - Having worked and managed e-com platforms or digitally native brands with Experience in managing digital product inventory, using web analytics and optimization tools. Previous Experience: - 1-3+ years of experience in e-commerce with exposure to digital marketing - Leadership Competencies - Audacious, ability to work in cross-functional set up, creative zeal

Mumbai

 Asian Paints - Brand Manager - eCommerce Vertical  

 Asian Paints - Brand Manager - eCommerce Vertical   ,Job Description for  Asian Paints - Brand Manager - eCommerce Vertical   in Asian Paints in  Mumbai for (1-4) years of experience. Apply Now!

Job Description for  Asian Paints - Brand Manager - eCommerce Vertical   in Asian Paints in  Mumbai for (1-4) years of experience. Apply Now!