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12/05 Richieshmeet
HR at Asian Paints

Views:4370 Applications:1287 Rec. Actions:Recruiter Actions:0

Asian Paints - Brand Manager (5-10 yrs) Premium

Mumbai Job Code: 821615

Role Description Job Purpose

The position is that of a Brand Manager primarily responsible for providing design and color marketing support to various brands and services functions. He/she will be part of projects that involve creating and launching colour inspiration/selection tools for the consumer - for both online and offline media, colour/decor trends research, showcasing colour expertise at various forums etc.

Business Responsibility Areas (Please detail out at least 8-10 responsibility areas)

Business objectives

1. Identify consumer needs in the area of colour and d- cor inspiration - by spending time on the ground and subsequently incorporating these insights in various prijects

2. Designing and production of collaterals/ books/ etc by engaging with agencies and providing colour and design expertise using consumer and market insights

3. Interaction with the channel (dealer, contractor) for insights and feedback on colour selection and inspiration

4. Launch of colour tools to the sales teams and develop consumer marketing campaigns around them - both on ground and digital

5. Designing and execution of launch and related marketing events for trend and forecast researches at various consumer/architect forums and design conferences

6. Project management that includes development of briefs to agencies, charting deliverables planning timelines, execution and review, managing budgets

7. Collaboration with external (creative agencies, research agencies etc) and internal stakeholders (brand teams, sales teams etc)

Key Interactions Internal

Marketing, R & T, Retail, Supply Chain, Commercial, Services External

Vendors, Applicators, Contractors, Architects, Consultants and Clients

Role Requirements / Specifications Qualifications

Essential

- Graphic/ interior designing course

- Minimum of 50% marks throughout the education

- Graduation and Post-Graduation must be through a full time course Functional Competencies

- Graphic designing

- Marketing

- Analytical Skills

- Project management skills

- Innovation

- Negotiation skills

Women-friendly workplace:

Maternity and Paternity Benefits

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