Role Identifier :

Job Title : Area Manager - Focus Products

Department : Retail Sales

Reporting to : Regional Manager

Grade : Managers/M6

Jobs Reporting Into : None

Location/Unit : PAN India

Role Description ;

Job Purpose :

- The position is that of Sales Manager who would primarily be responsible for establishing and driving sales for focused products in the defined geography through nurturing and expansion of network as well as integration with various verticals thereby, achieving overall business objectives

Primary Responsibilities :

Business Responsibility Area :

Key Performance Indicators :

Business objectives :

- Plan and drive initiatives to establish focused products in market and maintain sustainable sale potential for focusedproducts

- Study the market for new products and analyze the potential opportunities and come up with ways and initiatives to drive sale of newproducts

- Explore business opportunities with different stakeholders for focused products and design strategies and initiatives to generatedemand

- Design and execute field marketing activities around the focused products with a view to increase adoption anddepth

Integration

- Integrate with other verticals and extend support in driving initiatives for launching and establishing of focused products in themarket

- Managementandeffectiveutilizationofresourcesmadeavailablefordriving the required sales for focusproducts

- CollaboratewithSupplyChain,BrandandRetailteamtoensureavailabilityof material stock of focused products in line withdemand

Contractors Engagement :

- Design schemes related to loyalty programs in coordination with internal stakeholders to encourage participation and upgradecontractors

- Value and Volume target for focusedproducts

- Product level value and volumetargets

- Network expansion as per target set

- Growth and Retention of targeted set ofContractors

- Design programs for contractors to create product awareness and communicate product strength vis--vis products in themarket

Market Intelligence :

- Conduct consumer research and keep track of key parameters to enhance the product as well as its servicing as per the consumer requirement

- Devise ways in which the product strengths can be communicated to the consumers and influencers

Team Management

- Work on growth and development of the reporting team by providing them with required inputs, direction and opportunities.

- Productive utilization of manpower resources to drive business growths

Scope of Work :

a) Financial Scope (Range of financial spend) : As per budget

b) People Management Scope (Range of no. of Direct/ Indirect Reports) : Direct: 1-2 ; Indirect (Off role DSR):-5-10

c) Geography Coverage (Country-wide/ State- wide / Area-wide) Area-wide: 1 Region

d) Corporate Coverage (Company-wide / Business Unit or Function-wide / Sub-

function-wide / Other) : Retail Sales

Key Interactions :

Internal : Retail, Projects, Services, Marketing, HR and Supply Chain

External : Dealers, Contractors, Applicators and Vendors

Role Requirements / Specifications :

Qualifications :

Essential :

- Applicant must possess MBA / PGDM in Sales and Marketing from Tier I B-School

- Minimum of 50% marks throughout theeducation

- Graduation and Post-Graduation must be through a full timecourse

Previous Experience :

Desired : Notapplicable

Minimum Education : MBA

Experience : 1.00 to 3.00 years

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