KEY RESPONSIBILITIES: The incumbent will be closely working with VP - Sales & Marketing to boost the overall equity of brands & build strong Marketing Communications. His/her role will encompass the below (but not limited to these points only) 1. Product/Brand Management and Development (Brand plans & launch) 2. Category understanding & Market Research for NPI (Non Rx category) 3. Influencer Marketing (OTC & Sports) Communication & customer conversion plans 4. Planning & executing ATL & BTL activities at brand/product level 5. Conceptualizing Marketing & Sales communications for brand awareness/ market development (Product booklets, brochures, danglers, teasers, banners, literatures leaflets, collateral content writing, dealer boards etc.) 6. Planning ATL/BTL Promotion Calendar and ensuring execution to its perfection 7. Competitors activities - monitoring, tracking & benchmarking 8. Regular field visits & meeting retailers & influencers to comprehend business requirement and understanding market dynamics 9. Brainstorming innovative and creative promotion strategies 10. Measuring and tracking performance for all brand initiatives 11. Training & development to Field force on Marketing Communications 12. Preparing business plan for every portfolio and ensuring profitability for each vertical POSITION REQUIREMENTS: Functional Requirements: - Experience in brand management space - Exposure with FMCG/OTC marketing is necessary - Qualification - Graduation, MBA (Marketing ) preferred. - Excellent Communication & Co-ordination skills - Strong Presentation & Power Point skills - Out of Box thinker Soft skills & Behavioral Skills: - Strong written and verbal communication skills - Should be proactive, assertive & decisive - Analytical and self-motivated - Good inter personal skills - Team Player

Mumbai

Ascent Meditech - Marketing Manager 

Ascent Meditech - Marketing Manager  ,Job Description for Ascent Meditech - Marketing Manager  in Ascent Meditech Limited in  Mumbai for (6-12) years of experience. Apply Now!

Job Description for Ascent Meditech - Marketing Manager  in Ascent Meditech Limited in  Mumbai for (6-12) years of experience. Apply Now!