Artha Group - Brand Strategist

1.Creating and Executing a brand building strategy for the different Artha entities

2.Defining the brands and giving them each their own unique personality

3.Identifying fruitful media associations with bloggers, journalists, editors etc. for print and digital media coverage

4.Conceptualizing and executing promotional events

5.Finding the right opportunities (events) to promote the brand image

6.Development and implementation of an effective communication plan

7.Handling all social media related activities to promote the brand

8.Finding avenues to increase social media traction

9. Strategising and leading all email marketing campaigns