ARTH - Product Manager - Go To Market

Job Title: Product Manager Go-To-Market (GTM) | Arth

Location: Gurgaon

Employment Type: Full-time

Reports to: Head of Product / CEO

Website: www.arthimpact.in

About Arth:

ARTH is an impact-focused Inclusive MSME Fintech providing access to affordable financial services to millions of under-served small businesses in India.As a financial growth partner, we aim to uplift the lives of small businesses that need working capital and other financial services to reach their full potential. Since our inception, we have impacted the lives of more than 4 lakh customers with our financial services such as business loans, insurance, payment solutions, and business accounts.

Role Overview:

Were looking for a strategic and hands-on Product Manager to lead the development and market rollout of Arths key products. Youll work closely with cross-functional teamsengineering, design, marketing, sales, and supportto ensure our product not only solves user problems but also successfully reaches and resonates with our target markets.

Key Responsibilities:

Product Management:

- Own the product lifecyclefrom discovery to delivery to iteration.

- Conduct market research, customer interviews, and competitive analysis.

- Define clear product requirements, write PRDs, and manage backlogs.

- Collaborate with engineering and design teams to deliver high-quality features on time.

- Measure product performance and iterate based on data and feedback.

- Develop and execute GTM strategies for product launches and updates.

- Coordinate with marketing, sales, and customer success for launch readiness.

- Build positioning and messaging that resonates with users and differentiates Arth.

- Enable sales and support teams with the right tools, training, and materials.

- Gather user insights post-launch and feed them back into the product roadmap.

- Manage product profitability and commercial success - own the business case

Requirements:

- 37 years of experience in Product Management or related roles.

- Proven experience in launching and scaling digital products.

- Strong understanding of go-to-market strategy and execution.

- Excellent communication and stakeholder management skills.

- Experience working in cross-functional teams in fast-paced environments.

- Analytical mindset; comfortable using data to make decisions.

- Familiarity with fintech, SaaS, or emerging markets.

Nice to Have:

- Experience in fintech or similar industry.

- Familiarity with tools like Jira, Figma, Mixpanel, or HubSpot.

- Understanding of Indian financial services or rural/micro markets