Area Sales Manager - Paints Industry

- Drive overall sales and growth at unit level by meticulous planning and designing of schemes, inputs and resources

- Strategize and drive growth of core and focused products by identifying opportunities and analyzing trends and getting the plan implemented by the team

- Explore opportunities for gaining market share by analyzing data and trends to ensure sustainable sale potential

- Analyze data and keep track of key parameters to enhance operational effectiveness

- Identify opportunities for network expansion in the market like addition of new contractors/ dealers, value upgradation of existing dealers etc.

- Design schemes based on sales planning agenda and market feedback to ensure overall contractor/ dealer profitability and sales growth collections

- Oversee effective money circulation with dealers to ensure timely collections and ensure no outstanding dues

- Enhance consumer experience by ensuring resolution of complaints within the defined timelines

- Maintain healthy contractor set by Identifying opportunity areas for engagement through participation in loyalty programs and also facilitate in their value growth by planned interventions

- Forecast the material demand in the market appropriately to ensure availability of stock as per market demand Integration

- Integrate with other verticals like Commercial and Marketing function to promote sales and service to customers

- Work on growth and development of the reporting team by providing them with required inputs, direction and opportunities.

- Productive utilization of manpower resources to drive business growths

- Seeding, New contractor/ dealer appointment & channel Management

- Monitoring the Product Mix, Competitor activities

- Tracking Competitors' Sales, Market Share, Price Position and marketing initiatives

- Conducting promotional activities to ensure the achievement of the sales targets