Area Sales Manager - Paints

Position Name: Area Sales Managers

Location: Ahmedabad, Baroda & Surat

Reports to: Regional Sales Manager

Language: Gujrathi Language is a must.

Key Result Areas (Key Performance Indicators) :

- Sales and Collection Target Achievement

- Sales Planning

- Demand Creation

- Market Intelligence

- Business Development

- Channel and Influencer Engagement

- People Management

Critical Tasks

Business/ Channel:

- Drive overall sales and growth at the unit level by meticulous planning and designing of schemes, inputs, and resources

- Explore opportunities for gaining market share by analyzing data and trends to ensure sustainable sale potential

- Analyze data and keep track of key parameters to enhance operational effectiveness

- Identify opportunities for network expansion in the market like the addition of new contractors/ dealers, value up-gradation of existing dealers, etc.

- Design schemes based on sales planning agenda and market feedback to ensure overall contractor/ dealer profitability and sales growth collections

- Oversee effective money circulation with dealers to ensure timely collections and ensure no outstanding dues

- Seeding, New contractor/ dealer appointment & channel Management

- Monitoring the Product Mix, Competitor activities

- Tracking Competitors' Sales, Market Share, Price Position and marketing initiatives

- Conducting promotional activities to ensure the achievement of the sales targets

Customer Service:

- Enhance consumer experience by ensuring resolution of complaints within the defined timelines

- Maintain healthy contractor set by Identifying opportunity areas for engagement through participation in loyalty programs and also facilitate in their value growth by planned interventions

Inventory Management:

- Forecast the material demand in the market appropriately to ensure availability of stock as per market demand Integration

Cross-Functional Management:

- Integrate with other verticals like Commercial and Marketing function to promote sales and service to customers

Team Management:

- Strategize and drive the growth of core and focused products by identifying opportunities and analyzing trends and getting the plan implemented by the team

- Work on growth and development of the reporting team by providing them with required inputs, direction, and opportunities.

- Productive utilization of manpower resources to drive business growths.