Area Sales Manager - Institutional Sales - FMCG/Consumer Durable

Area Sales Manager profile with a leading FMCG brand.

Job Responsibilities :

- Apply and lead the commercial business strategy at the area level to achieve sell-in and sell-out sales targets

- Act as guarantor for the image and policy of his/her brands in his/her area

- Develop trusting relationships with key customers in the area, including the area specific management of national salon chains

- Perform monthly monitoring of the sales in/out for the major accounts

- Motivate sales teams in the area: recruit, develop, ensure the development of their expertise and know-how

- Coordination between the sales and technical teams at the field level to ensure unified execution of commercial strategy

- Maintain close cooperation between the area sales force and regional sales and business management

- Contribute to and coordinate the winning of new key clients

- Support the modernization of points of sale through the deployment of services (business training programmes)

Key Deliverables :

- Drive Sales

- Facilitate Education

- Team Management

- Business Development

Technical Skillsets :

- Sensitivity to Beauty

- Sales objectives

- Relationship orientation to manage distributors and achieve secondary

- Interpersonal skills

Team Size :

- People management of Business Development Officers/Executives (BDO/BDE) - 3 to 6

Key Relationships :

- Internal : Sales, Merchandising, Controller, Education Team, Supply Chain, Logistics, Human Resources

- External : Distributor, Customers, DSRs