Area Sales Manager - Home & Personal Care

The Area Sales Manager manages all aspects of sales activities for a sales force covering his assigned territory or market.

Essence of Role - Key Accountabilities :

- Develop and ensure implementation of Sales strategies to deliver annual volume objectives of the region within budgeted costs

- Achieve primary and secondary sales ensuring effective distribution of Company's products

- Manage the distribution network and C&F agents with periodic monitoring of sales and collections

- Identify and network with distributors for deeper market penetration and reach

- Work closely with dealers and distributors and assist them to promote the Company's products

- Propose sales promotion plan/schemes to the Sales Head

- Continuously monitor competitor activities, conduct competitor analysis, keep abreast of market trends

- Analyze market response/requirements and communicate the same to the Marketing team

- Plan and monitor new product launches in co-ordination with the Marketing Team

- Hire, train and appraise sales staff in line with company policy

- Assisting the RSM in Strategizing, planning and execution of all sales related activities

Candidate requirements :

Should be a Graduate with an MBA/PG Diploma in Sales & Marketing/Business Management

- 3-10 years prior experience in a reputed FMCG company, preferably in the Home and Personal Care segment

- Preferably should have handled multi-state/regional level responsibility in previous assignments

- Should have handled both retail and wholesale in the previous assignment

- Should have experience in General Trade in the previous assignment

- Should have handled new Brand Launches and its subsequent stages

Understanding of FMCG categories (Personal Care)

Sound knowledge of Sales processes

- Strong PC literacy in Microsoft Office Suite (Word, Excel, PowerPoint)

- Excellent Presentation Skills

- Analytical Skills

- Merchandizing Skills

Leadership :

- Strategic Thinking

- Excellent Communication & Interpersonal Skills. Fluency in the local language would be preferred. Ability to communicate fluently in English is essential.

- Self Motivation

- Result Orientation

Interested candidates should revert with following details asap.

Current CTC :
Expected CTC :
Notice Period :