Area Sales Manager - General Trade/Modern Trade - FMCG

Area Sales Manager - General Trade/Modern Trade - FMCG-Diversity-Tier 1

- Handling Team with General Trade or Modern Trade.

- General trade is a network by which direct customers are approached or interpersonal relationships is created between buyer and seller. This trade is executed by retailers, shop owners, distributors, wholesalers, kiosks, corner stores, etc.

- Planning, implementing and monitoring all traditional sales activities within the assigned territory as an entrepreneurial manager, particularly providing an annual drive-plan for the whole territory.

- Achieve monthly, quarterly and annual volume and revenue targets

- Plan for territory specific strategies to meet the sales & distribution objectives for the region Plan and forecast for the coming months and quarters to ensure inventory readiness

- Distributors are appointed wherever necessary and it is his responsibility to track their overall performance on key metrices.

- Supposed to optimize the quantity & quality of customers in his area such that there are no service gaps while ensuring adequate service levels for trade and financial viability for customers.

- Responsible for primary & secondary customer complaint resolution.

- Growth & Execution: Top-line growth in the area and ensures all execution metrices are also in place. monitor channel-wise and category-wise growths in the territory. It is also the responsibility to ensure all new launches are landed in the area and to ensure all merchandising activities are run well. Execution metrics are the input metrics for delivering share gaining growth and are hence very important.

- Drive a team: Team handling & team building are the most important aspects of the role. Responsible for managing the team, motivating them and getting them to deliver their metrices. He needs to understand the working style and strengths and weaknesses of each person to get them to reach their potential and also needs to provide developmental inputs on a continuous basis..

- Ensuring controls & financial hygiene: Along with Commercial & Supply Chain team, ASM supposed to have check on system hygiene at customers on aspects like extent of sales return, extent of damage/ shortage claims, mismatch between primary & secondary, physical vs. book stock mismatch, trade discount

- Diversity Candidates from Tier 1 College.

- MBA from a premier institute ( Tier 1 ) ONLY

Passout - 2019- 2022.