17/10 Payal Dete
Recruitment Consultant at BeJobbed Incorporation

Views:2323 Applications:214 Rec. Actions:Recruiter Actions:29

Area Sales Manager - General Trade - FMCG - South India (6-15 yrs)

Andhra Pradesh/Karnataka/Kerala/Tamil Nadu Job Code: 625204

Responsibilities -

1. Sales planning and Execution:

- Firm up sales plans for the month/quarter/annum with

RSM/Head of Sales

- Ensuring right forecasting, volume/Value build up for the monthly numbers and clarity on Trade/marketing inputs

- Communicating and aligning the plans with the Sales Team

- Tracking and Monitoring of Sales plans on Daily/weekly basis

- Monitoring Promo effectiveness on the SKU/brand (both Consumer/Trade Promo)

- Identifying issues and the opportunities at Brand/Category level looking at internal and external trends.

2. Building Distributor Infrastructure:

- Closely monitoring Distributor infrastructure and its effectiveness

- Proactively building infrastructure blueprint in line with sales growths and coverage objectives.

- Identifying gaps in terms of investment, infrastructure and work out corrective actions.

- Aligning large Distributors with JBP (Joint Business Plan) on all important business objectives for the City/Channel.

3. I8

- Continuous focus on increasing availability of our Products

- Increasing Direct Coverage with right bench marks

- Increasing Numerical Distribution by leveraging Channels

- Driving sales efficiency metrics- ECO, TLS, Bills cut, LPB etc

- Understanding the new emerging trends in FMCG distributive Trade.

- Implementing Channel programmes and Visibility drives

- Monitoring all key brand Activities of the month/quarter at the POP

- DSR effectiveness in terms of key activities/programmes

- Continuous focus on width and depth of our Brands as per the Channel spread

4. Managing Customer

- Distributor:

a) Providing Excellent service to the trade: PDP, Line Fill

b) To manage his investments - Stock, Credit and Claims management as per agreed norms.

c) Quarterly ROI study and take corrective actions.

d) Building and developing AW/Distributor Crew.

e) Building relationship for a long term partnership.

- Trade:

a) Provides best in class service thro our AW/Distributor

b) Damage/Expiry stock management

c) Claim settlements as per the norms

5. Building and Developing Team

- People planning as per span and channel specifications

- Providing right directions on execution, sales and process orientation

- Regular Sales performance review and feedback

- Identifying skill/competency gaps and working out

Development Action Plans

Additional Requirement :

1) Candidate must have worked for 2.5 years as Area Sales Manager.

2) Handled turnover of 5 - 10 Cr.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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