Area Sales Manager - General Trade - FMCG

Our Client is a Leading Global MNC in FMCG Industry and Globally it is positioning in Top 5 ranking. Client is very strong in Sales & Distribution process and internal controls. Reputed in Brand and one of the finest organization in employee satisfaction

Job Position - Area Sales Manager (General Trade)

There are 6 -7 ASM GT Positions open at the moment.

Function - Sales & Distribution

Department - Sales

Supervise - Sales Officer (s) / Territory Sales In charge (s)

Work Experience - 4 Yrs to 10 Yrs

Education Qualification - Top B School (2012, 2013, 2014 & 2015 batch)

Any Good B School / Institute - 2012, 2013, 2014 & 2015 batch

Tier 2 B School / Institution - 2004, 2005, 2006, 2007 and 2008

CTC - 15L to 22 L

Candidates from FMCG industry (Food Business, Home / House Hold Business and Personal Care Product Line) can apply.

Candidates from Consumer Goods, Pharma & Healthcare, Tobacco and Liquor Industry also can apply (But ONLY TOP B School Passouts)

Purpose - The role of the ASM is to develop, influence and drive the implementation of the growth agenda for his area.

Job Profile & Responsibility

Meet Sales and Distribution targets by effective implementation of area sales & development plans.

Develop Sales forecast for all categories based on trends

Develop channel sales strategy for geography assigned in consultation with Zonal Manager and Regional Head

Define allocation of sales targets to the different territories based on clear understanding of calendar of inputs/market growth/category growth

Plan and achieve distribution expansion as per budget plans

Stocks and logistics planning for the area

Ensure distributor claims are settled in time by proper scrutiny and on field verification

Ensure retention of agreed ROI for the distributors.

Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets.

Develop distribution strategy in line with changing channel mix.

Track availability of required manpower at DBs as per plan and monitor their performance.

Execute and track distribution expansion by class of towns, and category as per plan and take corrective action, wherever required

Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed time lines

Work very closely with Regional Trade Marketing tam in management of schemes / promotions / contests being run to promote company brand

Ensure trade execution of new products launches as per plan to achieve 80% weighted distribution within the agreed timelines

Access and analyse impact of trade promotions/schemes/contests being run by the regions and communicate feedback to regional manager and trade marketing team

Track & report activities of competition. Develop strong market intelligence and monitor competitor activities on trade channel related matters and proactively provide feedback to Trade Marketing

Track new product launch progress and report to TMM/Mktg team/RMs with qualitative observations. Assimilating / recording are information.

Consultant Details
Name - Rohit Vinayak
Mobile - 9582300683