Area Sales Manager - General Trade - FMCG

Our Client is a Leading Global MNC in FMCG Industry.

Globally it is positioning in Top 5 ranking. Client is very strong in Sales & Distribution process and internal controls. Reputed in Brand and one of the finest organization in employee satisfaction.

Job Position : Area Sales Manager (General Trade)

Location : There are 2 Positions - ASM Surat (Part of Gujarat) and ASM Kolkata (ROE - Rest of East)

Function - Sales & Distribution

Chanel - GT / Distribution Sales

Department : Sales

Supervise : Sales Officer (s) / Territory Sales In charge (s)

Work Experience : 2 Yrs to 5 Yrs

Education Qualification: ONLY 2014, 2015 and 2016 batch

CTC: Nego

Industry Candidates Can Apply

- Candidates from FMCG industry and Good Consumer Organizations also can apply.

- Candidates from Consumer Goods, Pharma & Healthcare, Tobacco and Liquor Industry also can apply (But ONLY TOP B School Passouts)

Purpose : The role of the ASM is to develop, influence and drive the implementation of the growth agenda for his area.

Job Profile & Responsibility :

- Meet Sales and Distribution targets by effective implementation of area sales & development plans.

- Develop Sales forecast for all categories based on trends

- Develop channel sales strategy for geography assigned in consultation with Zonal Manager and Regional Head

- Define allocation of sales targets to the different territories based on clear understanding of calendar of inputs/market growth/category growth

- Plan and achieve distribution expansion as per budget plans

- Stocks and logistics planning for the area

- Ensure distributor claims are settled in time by proper scrutiny and on field verification

- Ensure retention of agreed ROI for the distributors.

- Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets.

- Develop distribution strategy in line with changing channel mix.

- Track availability of required manpower at DBs as per plan and monitor their performance.

- Execute and track distribution expansion by class of towns, and category as per plan and take corrective action, wherever required

- Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed time lines

- Work very closely with Regional Trade Marketing tam in management of schemes / promotions / contests being run to promote company brand

- Ensure trade execution of new products launches as per plan to achieve 80% weighted distribution within the agreed timelines

- Access and analyse impact of trade promotions/schemes/contests being run by the regions and communicate feedback to regional manager and trade marketing team

Track & report activities of competition. Develop strong market intelligence and monitor competitor activities on trade channel related matters and proactively provide feedback to Trade Marketing

- Track new product launch progress and report to TMM/Mktg team/RMs with qualitative observations. Assimilating / recording are information.

Consultant Details :

Name - Rohit Vinayak

Mobile - 9582300683