Area Sales Manager - General Trade/Channel Sales - FMCG

Our client is a Top US Global MNC in FMCG Sector. World Wide client is appreciated for the best place to work and Global Ranking is in Top 10 Global Organizations to work with. Client is one of Global Fortune 500 Organizations.

Client is also the Market Category Leader in Segment in India and Across World Wide.

Designation - ASM GT

Base Location - Chennai

Number of Positions - 1

Geography to be Looking After - Chennai Metro

Reporting - RSM South

Education - MBA Batch 2013, 2014, 2015 and 2016

CTC - Best in the Industry

"Tamil Nadu / Chennai Experience is Must". Candidate Must have worked in this geography. Tamil language will be advantage.

Candidates ONLY from FMCG Industry needs to apply. Candidates from Anywhere from INDIA can apply, who are open to be based Kerala.

Job Profile & Responsibility :

Purpose :

The role of the ASM is to develop, influence and drive the implementation of the growth agenda for his area.

- Meet Sales and Distribution targets by effective implementation of area sales & development plans.

- Develop Sales forecast for all categories based on trends.

- Develop channel sales strategy for geography assigned in consultation with Zonal Manager and Regional Head.

- Define allocation of sales targets to the different territories based on clear understanding of calendar of inputs/market growth/category growth.

- Plan and achieve distribution expansion as per budget plans.

- Stocks and logistics planning for the area

- Ensure distributor claims are settled in time by proper scrutiny and on field verification.

- Ensure retention of agreed ROI for the distributors.

- Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets.

- Develop distribution strategy in line with changing channel mix.

- Track availability of required manpower at DBs as per plan and monitor their performance.

- Execute and track distribution expansion by class of towns, and category as per plan and take corrective action, wherever required.

- Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed time lines.

- Work very closely with Regional Trade Marketing tam in management of schemes / promotions / contests being run to promote company brand.

- Ensure trade execution of new products launches as per plan to achieve 80% weighted distribution within the agreed timelines.

- Access and analyse impact of trade promotions/schemes/contests being run by the regions and communicate feedback to regional manager and trade marketing team.

- Track & report activities of competition. Develop strong market intelligence and monitor competitor activities on trade channel related matters and proactively provide feedback to Trade Marketing.

- Track new product launch progress and report to TMM/Mktg team/RMs with qualitative observations. Assimilating / recording are information.

Consultant Details - Rohit Vinayak