Area Sales Manager - FMCG

DESIGNATION : Area Sales Manager-FMCG

LOCATION : Mumbai

REPORTS TO : Regional Sales Head

OBJECTIVE : Ensuring primary sales through successful distribution channels, displays, merchandising and effective management of sales officers and other selling distribution resources.

MEANS TO ATTAIN THE OBJECTIVES :

- Strengthening the distribution network & infrastructure of stockiest, carry and forwarding agents (CFA) to increase the width and depth of availability of all products including new sales channels.

- Effective management of Sales Officers through motivation, training & development & productivity enhancement

- Ensure availability of stocks at optimum level with stockiest / C&F warehouse in the territory

- Develop sales and marketing strategies to drive sales growth in the assigned area.

- Provide innovative ideas and suggestions to improve the market presence

- Conduct market research to understand competitors and market trends

- Provide timely feedback to regional sales manager regarding the sales performance

SKILLS REQUIRED :

- Proactive, result oriented, owns the work, takes initiatives on his own

- Excellent communication skills - should be able to interact with multiple stakeholders

- Excellent analytical, negotiation and problem solving skills

- Strong leadership qualities

- Conversant with local language/ trade practices

QUALIFICATIONS :

- EDUCATION : Graduate + MBA (preferred)

WORK EXPERIENCE :

- TENURE : 2-3 years + (for Tier 1 MBA colleges); 4+ years (others) from FMCG Only

- NATURE : In retail sales with record of constantly delivering targets

NUMBER OF REPORTEES : 6 - 7 (depending upon territory)