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Area Sales Manager - FMCG (8-15 yrs)
FMCG Candidates only
- Exp - 8 to 11 years
- Able to analyse Neilson's data and practically implement in market ( coverage expansion/distribution drive in particular category etc)
- Able to make launch plan of a new product and successful execution of the same
- Has worked on digitized platform and tools.
- Strong distributor management skills
- Is well versed with Mumbai market and has significantly worked there
- Execute annual plans for the CO Product range including value, volume and margin targets.
- Develop and execute annual plans, budgets and KPIs for Area Sales in respect of volume, value, product / SKU market mix.
- Develop month wise sales forecasts.
- Develop channel and market strategies for area distribution encompassing outlet coverage, availability and visibility.
- Implement and administer sales systems, reporting, distributor policies, stock norms, application of credit and discounts, billing and collections.
- Develop Sales promotion plans for delivering sales volumes.
- Analyse sales outlet performance at regular intervals to initiate corrective action.
- Develop month wise forecast for territory sales.
- Ensure periodic meetings at customer outlets to calibrate customer expectations, understand competitor plans in order to proactively counter competitive action.
- Build positive and impacting relationship with all channel partners with in the framework of company policies.
- Execute policies on market returns and arrange for appropriate disposal of damaged and expired stocks.
- Ensure morale and motivation levels of front line sales force. Focus on developing and upgrading of sales force.
- Implement and administer policies, plans, systems and targets in respect of local key accounts.
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