Area Sales Manager - FMCG

Business Growth:

- Grow distribution and market share in the assigned area of operations

- Identify, interact and develop DSAs to align and drive business in the market

- Synthesize inputs on local competition from TSM and verify for authenticity across geography. If a local initiative is identified then formulate and launch counter-strategy

- Analyze data and identify improvement areas, corroborate through market visits to identify sweet spots for performance

- Benchmark and compare performance with territory to broad base good practices

- Plan market size, span & geographies for TSM / TL / BDE / FL's

- Should be able to device the best methods for communication of plans/targets to the team so that there is minimum expectation vs delivery gap

- Ability to understand formats/data so as to gather right information, viz, in cases when we want them to do surveys and develop insights

- Stakeholder Management