Area Sales Manager - Chemicals

Area Sales Manager

Job Purpose : The position would primarily be responsible for growth of retail business in the defined territory through creation, nurturing and management of dealer network and stakeholders comprising of influencers and thereby achieving overall business objectives set out by the management.

Job responsibilities :

Market Development :

- Planning and strategizing for depot geography for short term (1 year) as well as long term (5 year)

- Analyze area level data to identify gaps and drive necessary Initiatives

- Explore and open new dealer counters to expand the overall sustainable sale potential in the area. Increase participation.

- Collect reliable information about business ecosystem/customer/area/competition for market mapping and sensitize the management.

Revenue Responsibility :

- Delivering on value and volume for geography

- Prepare plan to achieve the assigned business objectives for the depot on a monthly level and work towards achievement of targets as per budget

- Assist dealers in achieving their overall sales target through regular visits, scheme communication and timely service.

- Ensure the growth of core products along with new and focused products

Channel Management :

- Implement channel initiatives schemes and ensure control measures

- Track and solve dealer queries timely to maintain productive relationship

- Dealing with big accounts (My Market)

- Assist dealers in providing solution to his influencers as well as end consumers for any complaints or queries

- Ensure availability of material, services and promotional tools to the dealer through co-ordination with other functions

- Implement marketing plans, new launches, promotion, pricing, product mix & distribution policies of the organization.

- Investigate and resolve dealer level complaints within the defined timelines

Commercial Responsibility :

- Control entire accounting and audit related queries

- Collecting receivables are per organizations norms and review of credit worthiness of business associates and timely review of the same.

Influencer Management :

- Drive influencer loyalty programs as per the policies of the organization. Ensure extension of benefits to influencers as per the defined loyalty program structure

- Rapport building with key influencers/stakeholders, viz: painters, contractors, builders, key accounts, interior designers, architects, etc and providing them with technical knowhow.

Leading, Reporting and Integration :

- Leading a team of sales representatives to ensure achievement of business objectives. Motivating, guiding & coaching the direct reportees to build a high performance team

- Monitoring team / depot performance by analysing dashboards (sales and commercial) and taking necessary actions in concurrence with management

- Ensuring hygiene factors, all organization policies and systems are implemented as desired.

- Review daily performance dashboard & leverage business communication module