Area Sales Head - Traditional Trade/General Trade - FMCG

- Deliver primary and secondary sales target as per Annual Operating Plan in the assigned territory

- Timely Tracking & Monitoring performance of Channel partners and Sales team to identify deviation and plan accordingly for risk mitigation.

- Responsible for developing and expanding Sales & Profitability of the company in the assigned region.

- Add new accounts, retail partners for increasing numeric reach and weighted reach.

- Stock Management at depots & Distributors/Super Stockist/Sub-Stockist, Credit Control, Damage/Expiry Control for complete SKU and product range availability.

- Planning and implementation of sales promotional activities in the territory in collaboration with Marketing team.

- Identify and Weed out small and high impact issues faced by channel partners.

- Cultivate and maintain effective business relationships with executive decision makers in large accounts.

- Reviewing visibility of product range at retail counters.

- Analyse and control expenditures of assigned area to conform to budgetary requirements.

- Utilising retail & distribution platforms to improve efficiency and reduce distribution costs; monitoring the process flow in order to ensure the operational efficiency through dealers and distributors.