Area Manager - FMCG

Position - Area Manager

Location - Vijaywada (Andhra Pradesh)

Key Responsibilities : Meet sales, distribution and promotion goals in the district through close supervision, training and coaching of a team and collaborative working with the stockists.

Key Accountabilities:

- Distribution Management

- Stockist management

- Provide recommendations to stockist for improving ROI, infrastructure and coverage

- Ensure availability of optimum stocks at stockist point through VMI or standard order booking

Trade management :

- Ensure the following through his team

- Identification of new markets/accounts and bringing them under direct coverage on a regular basis

- Addition of speciality wholesalers

- Classification of stores in route list according to the correct RE - Reduction in number of non-purchasers

- Optimum usage of activations to drive sales

Instore Management :

- Coordinate with local in-store team to ensure development of effective POP solutions

- Take initiatives to drive conversions in the wholesale channel for better ICRE conversions

- Ensure efficient implementation of various visibilities inside stores through compliance to T&C

- Maximise new product launches /promos (on time sell-ins , effective in-store execution and clear communication on shelves)

Market :

- Secure and draw insights from any competitive information available in public domain regarding: - New products, Activities, Schemes, Any other developments

Data based working and communication :

- Analyse market share and brand wise performance of IDT in the area handled

- Manage key performance matrices like growth in focus brands, ERC, etc.

- Utilize data to drive overall business performance - Setting objectives for market visits, Reviewing stockist performance against plan.

Developing and training :

- Ensure that all members in his team are trained (e.g. classroom & on the job training) well to perform their job such as Ensuring sales call efficiency, Trade management, Stockist management, DT management, In-store management, Data based planned working, etc.