Aqualite - Brand Manager

1. Development and Implementation of Brand Strategies

- Oversee and input into the development of individual brand plans to ensure that they are in line with Brand and Overall Portfolio objectives

2. Identification & Implementation of strategic initiatives and brand projects

- Encourage and employ innovation in products and processes in order to achieve competitive advantage

- Identify research requirements, direct research projects and ensure thorough data analysis to achieve clear understanding of the market environment pertaining to a set of Brands

- Ensure implementation within agreed timelines and process and cost parameters

3. Brand Group performance

- Support Achievement of targeted Volume/Brand Health Measures

- Evaluate Brand performance as per Balanced Score Card Objectives

- Ensure periodic evaluation of Brand Performance across all parameters

- Develop and implement alternative brand inputs if require development and Implementation of Brand Strategies

- Oversee and input into the development of individual brand plans to ensure that they are in line with Brand and Overall Portfolio objectives

4. Identification & Implementation of strategic initiatives and brand projects

- Encourage and employ innovation in products and processes in order to achieve competitive advantage

- Identify research requirements, direct research projects and ensure thorough data analysis to achieve clear understanding of the market environment pertaining to a set of Brands

- Ensure implementation within agreed timelines and process and cost parameters

5. Brand Group performance

- Support Achievement of targeted Volume/Brand Health Measures

- Evaluate Brand performance as per Balanced Score Card Objectives

- Ensure periodic evaluation of Brand Performance across all parameters

- Develop and implement alternative brand inputs if required

6. Management of External and Internal interfaces and relationships

- Work closely with Trade Marketing and Operations to ensure brand strategy is executed throughout the supply chain

- Manage external agencies to ensure that goods and services are competitive, meet the given specification and are delivered on time

- Ensure objectivity in Evaluation of Service Providers