1. Policy and Way of working of distributors
2. Key KPIs - cascade down to ensure understanding of same
3. Monitoring dashboards for the key KPIs, weekly follow up with Sales RM/RSM/ASM on KPI achievement
4. Distribution expansion - Planning and monitoring execution
5. Retailer expansion
6. Retail market mapping
7. Distributor PSI management
8. Forecasting for 2 months - coordination and ensuring compliance
9. Sales team motivation and incentives
10. Distributor engagement policies, communication and monitoring
11. Sales premiumisation - target setting and monitoring
12. Overall sale steam target setting monthly, weekly - segment wise - and monitoring
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