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22/03 Maneesha Juneja
Talent Acquisition Lead at Appsforbharat

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AppsForBharat - Associate Product Manager - IIT/NIT/BITS/IIM (1-5 yrs)

Bangalore Job Code: 1236830

About AppsforBharat:

We are developing a range of mobile and web apps that will holistically address the devotional and spiritual needs of our users. Our first app (Sri Mandir) was launched in November 2020 - this app is at the intersection of spiritual offerings and gaming, and with that, we are moving a large offline behaviour online. It already has 3+ million Monthly Active Users with a 4.8 rating on Google Play Store.

The user love we have been getting is overwhelming & inspiring; and with our growth rate, we will be serving tens of millions of users in a few months.

We are alumni of IITs & IIMs, and have previously built and scaled high-growth startups. We are a Series-A funded startup, backed by Sequoia Capital, Elevation Capital, BEENEXT, and Matrix Partners. We are now adding more hands to our team in Bengaluru, India.

Hero App Srimandir:

Sri Mandir is a flagship product that is conceptualised, developed and promoted by AppsForBharat.

Sri Mandir is created to fulfil the devotional and spiritual needs of hundreds of millions of Indian users. Sri Mandir offers a virtual temple experience where devotees can set up their own temple, offers utilitarian sections where one can view daily Panchang and take astrology consultation, and also helps people connect with religious institutes, and cultural leaders through communities. Sri Mandir also offers a carefully curated vast repository of ancient texts, mythological stories, simple versions of Geeta interpretations and stories about saints and their life to know more depth of Hinduism.


- Working closely with the Engineering, Design, Content, Operations, and User Research teams to create user retention and engagement strategies and deliver India's most loved app.

- Develop user activation/onboarding campaigns for various user journey stages

- Develop transactional, promotional & informational content & user targeting strategies that maximise user retention, reactivations and growth

- To execute Push Notification / Email / Whatsapp / SMS / AppInbox / WebPush campaigns with the objective of providing a great user experience across all their interactions with the product.

- Working with the Marketing, Content, and Operations teams to validate the hypothesis by running data-driven experiments and to get actionable outcomes for product features and content processes.

- Drive initiatives focussing on a specific business metric such as D7 retention, Engagement time, etc

- Cross-functional collaboration between Product, Design and Marketing teams to enhance Product appeal, Creatives and communication

- Owning end-to-end creative conceptualization and creation in collaboration with the in-house design teams

- Tracking of all these sender reputations (IP/domain), inbox placement, conversion optimization etc

- Tracking the conversions from Push Notifications and SMS campaigns and improving the conversion percentages and numbers

- Working closely with Data team to understand key movers and implement learnings into strategy for continuous improvement in User delight and key business objectives

What we are looking for:

- Proven ability to analyze and synthesize data on your own with a good understanding of product analytics and tools like Firebase, Mixpanel, Redash, Metabase, and CleverTap.

- Overall Product Management experience of 1-3 years working in a growth team on user engagement and user retention for a user-facing mobile app.

- Exceptional problem-solving skills based on first principles thinking.

- Have a data-oriented approach and an eye for numbers, insights, and metrics.

- Can think scientifically with in-depth thinking and leverage quantitative data, qualitative data, and the intuition of a seasoned expert to form testable hypotheses and experiment designs.

Additional Perks

Our office is located in the green and leafy streets of HSR Layout, Bangalore, and is designed to feel like a mindfulness zone with the sound of falling water, greenery, great books to read, great coffee/tea, and a great team alongside you to build with.

As a company, we believe in autonomous small teams for maximum impact. We strive for organisational growth to align with your growth as an individual. We sincerely work towards building an inclusive culture where we celebrate your individuality and ideas are encouraged by everyone. We seek people who naturally demonstrate our values, who understand India, the challenge ahead of us, but can also solve this for the rest of the world. In addition, we also have:

A competitive salary.

Equity in a high growth & great potential company.

Peaceful & pet-friendly office at the heart of HSR Layout.

Medical cover for you and your loved ones.

Do your most meaningful work alongside us. Be a part of something big!

Women-friendly workplace:

Maternity and Paternity Benefits

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