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17/01 Rajan Singh
Executive HR at Apollo Tyres Ltd

Views:5264 Applications:707 Rec. Actions:Recruiter Actions:236

Apollo Tyres - Associate Manager - Marketing Communications - IIM/ISB/MDI/FMS (3-6 yrs)

Gurgaon/Gurugram Job Code: 654899

Apollo Tyres is a dynamic and fast-growing Indian tyre manufacturing company with a global footprint. We believe our biggest differentiator is our creative employees.

If you- re excited by a workplace culture that drives success by cultivating an atmosphere of fun and productivity in the workplace, we would love to know you better.

We at Apollo Tyres are looking for an Associate/Manager - Marketing Communication, who will strengthen the function across the organization. This person will be responsible for the following:

- To develop and implement a marketing plan for the main brand Apollo and respective product categories for ATL/BTL in order to meet the established sales or market share targets

- To define advertising objectives and identify the choice of media in order to make advertising and promotion campaigns effective, economical and appropriate for their intended target audience

- To manage day-to-day advertising and promotional activities like advertising campaigns, a point of sale material, product launch events, consumer promotions, exhibitions etc.

- To liaison with other functional managers in product marketing, corporate brand and relations, and the sales team to ensure that marketing activities are integrated with other parts of the business and align with the overall corporate objectives

- To deliver Advertising and Promotion target with a defined saving percentage

- To select and manage ongoing relationships with external vendors and agencies, for example, advertising agencies - creative & media agency, printers, event organizers

- Successfully launch new products across locations

- Brand Retail : Improve customer experience and visibility on the ground, through expansion of Branded Retail network across our format types in PV - Apollo Zone, Apollo Point, Apollo Corner and CV - Apollo CV Zone, RED, Dealer & Office Signage- s

Key Result Area :

- Independently handle and take ownership of the projects assigned.

- On time delivery and turnaround of jobs.

- Getting the communication brief right and working closely with the agency for creative and media solutions from the first to the final iteration.

The ideal candidate will have the following:

Qualifications: 

- 3 - 6years of experience

- MBA - Premium Colleges only

Knowledge (Technical/Functional) :

- Marketing Communication

- Brands Communication

- Product Positioning & Knowledge

- Consumer Behavior & Market Research

- Media Planning & Buy

- International Trends in Automobiles and Tyres

Skills :

- Leadership Skills

- Interpersonal Skills

- Communication Skills

- Planning and Analysis

- People Management

- Result Orientation

- Decision Making

Company Description :

Apollo Tyres Ltd. came into inception in 1972 and has since been a trusted name in the business of manufacture and sale of tyres. With our corporate headquarters in Gurgaon, India, we cater to over a 100 countries across the globe.

The company markets its products under our two global brands- Apollo and Vredestein. These products are available in countries across the globe through a vast network of branded, exclusive and multi-product outlets. Apollo Tyres has multiple manufacturing units in India, the Netherlands and Hungary.

At the end of the financial year 2018, the company clocked a turnover of US$ 2.28 billion, backed by a global workforce of approximately 16,000 employees.

As of March 31, 2018, the company traded in India on the Bombay Stock Exchange and National Stock Exchange, with 59.68% of shares held by the public, government entities, banks and financial institutions.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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