HR Manager at Apollo Pharmacy
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Apollo Hospitals Group - Manager - Digital Marketing & Social Media - One Apollo Digital (4-6 yrs)
Objective : To operate the Digital Channels and drive Digital Marketing Activities for OneApollo Digital.
Job Role :
- Build, plan and implement the overall digital marketing strategy for OneApollo program.
- Manage the OneApollo website, content, blogs and other website elements & ensure that it is ranked High on Search through SEO.
- Manage OneApollo social media channels, ensure customer engagement and improve brand perception through better metrics.
- Work with Loyalty Operations team and develop effective campaigns to drive high ROI.
- Ensure uniform customer experience across other Apollo BU websites though interlinkages/unifications and by implementing modern technology like AI Chat-Bots & Other emerging technologies.
Experience (Years): 4 - 6 years
- Should have proven track record of achieving high ROI in Digital Marketing and well versed in SEO concepts.
Preferred Sectors : Telecom, FMCG, Healthcare, Ad Agency, E-Commerce & any other.
Skill Set :
- Excellent written, verbal communication & presentation skills.
- Sound understanding of content marketing tactics, such as SEO, CTA, Digital Advertising and Social Media Marketing.
- Up-to-date on the latest trends and technologies in digital marketing.
- Prior experience in managing and running Social Media campaigns.
- Prior experience with online marketing tools like Google AdWords, Facebook Power Editor is a plus.
Work Week : 5 days / week (Alternate Saturdays are holidays)
Shift Timings : Day shifts : But one may be required to work extended hours, when needed.
Brief about the Company: One Apollo Digital is integrating all Group Cos. of Apollo to project a unified front to Customers. Initially; it is being launched with a loyalty program followed by Cross Biz Service Offerings & Unification of all Customer Interfacing touch points.
Company Website URL : www.apollohospitals.com, www.oneapollo.com
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